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Tipperary Tourism Seminar

Tipperary Tourism Seminar

A large number of tourism providers in county Tipperary attended the inaugural Tipperary Tourism Seminar at Brú Ború in Cashel recently. Organised by Tipperary County Council in conjunction with Tipperary Tourism Company, and supported by Tipperary Local Enterprise Office,the event highlighted the work of Tipperary Tourism since it was established at the beginning of the year.

Fionn Davenport, Irish Times Travel Writer and Editor of the Irish version of the Lonely Planet Guide was guest speaker at the event. He spoke about the potential of Tipperary to grow as tourism destination and encouraged attendees to engage in cross selling of their products. He added that “providers need to embrace social media platforms such as Face book, Twitter and Instagram to promote themselves and their stories”.

Minister Alan Kelly launched a new county tourism website at the seminar and encouraged the county to build on the momentum of growth that the industry in Ireland is experiencing at present. Having worked in Fáilte Ireland for a number of years Minister Kelly commented that “The choice available to the visitor in Tipperary is excellent. With world class tourist attractions, top quality accommodation and a rich culture of heritage, sport and music - it’s important that we promote this to the best of our ability.”

Marie Phelan, Tourism Development Officer with Tipperary County Council explained that following the merger of North and South Tipperary County Councils and the creation of a new tourism company for the county, “it was immediately recognised that the requirement for an all county website to promote Tipperary as a visitor destination was essential.” She added that the new website will promote Tipperary to domestic and overseas visitors and showcase that “We offer a quality visitor experience in Tipperary, the website will help to inform visitors and assist them in gathering information to plan their next trip to Tipperary”. Ms. Phelan went on to highlight other work of Tipperary Tourism to date such as the development of the Tipperary Guidebook for 2016; Social Media campaigns to promote Tipperary on Face book, Twitter and Pinterest; and she also announced that plans are under way in developing a new Destination Development and Marketing plan for Tipperary which will be launched in the Spring of 2016 following consultations with key tourism agencies and providers.

Mr. Ruairi Deane, project manager with Fáilte Ireland, provided the audience with an update on Ireland's Ancient East as the follow-up to the Wild Atlantic Way. He explained that “to offer visitors a compelling motivation to visit the East of our country, we have developed an umbrella destination called Ireland’s Ancient East”. He added that tourists are increasingly seeking exciting experiences and the branding of this proposition which includes the “Magic of Ireland’s Ancient East, historic heartlands, land of 5000 dawns, and Celtic coast’” will inspire visitors to travel to this part of the country. In addition to the Ireland’s Ancient East proposition, Fáilte Ireland are reviewing their branding and marketing of the Lakelands region to the international market and expect to announce plans for this ‘proposition’ in early 2016.

At the end of the Tipperary Tourism Seminar, Mr. Luke Murtagh, Chairperson of Tipperary Tourism, declared that he hoped the seminar would become an annual event on the calendar for tourism providers in Tipperary and added “it is a great opportunity for networking when you have tourism providers from all over Tipperary under one roof. Working in collaboration and continuing to provide visitors with unique experiences and value for money can ensure tourism growth continues into 2016”.

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